diff --git a/frontend/src/App.tsx b/frontend/src/App.tsx
deleted file mode 100644
index 826fb95..0000000
--- a/frontend/src/App.tsx
+++ /dev/null
@@ -1,13 +0,0 @@
-import { Button } from '@/components/ui/button'
-
-export default function App() {
-  return (
-    <div className="min-h-screen bg-background text-foreground p-8">
-      <h1 className="text-3xl font-bold mb-2">PCA Pijac</h1>
-      <p className="text-muted-foreground mb-4">
-        Vite + React + TypeScript + TanStack Router + TanStack Query + Tailwind + shadcn/ui
-      </p>
-      <Button>Hello, shadcn</Button>
-    </div>
-  )
-}
diff --git a/frontend/src/lib/directus.ts b/frontend/src/lib/directus.ts
new file mode 100644
index 0000000..e24c692
--- /dev/null
+++ b/frontend/src/lib/directus.ts
@@ -0,0 +1,50 @@
+import { DIRECTUS_URL } from './env'
+
+export type DirectusListResponse<T> = {
+  data: T[]
+  meta?: { filter_count?: number; total_count?: number }
+}
+
+export type DirectusItemResponse<T> = {
+  data: T
+}
+
+export type DirectusFilter = Record<string, unknown>
+
+export type DirectusQuery = {
+  fields?: string[]
+  filter?: DirectusFilter
+  sort?: string
+  limit?: number
+  page?: number
+  meta?: string[]
+}
+
+function buildUrl(collection: string, q: DirectusQuery = {}): string {
+  const url = new URL(`${DIRECTUS_URL}/items/${collection}`)
+  for (const field of q.fields ?? []) url.searchParams.append('fields[]', field)
+  for (const m of q.meta ?? []) url.searchParams.append('meta[]', m)
+  if (q.filter) url.searchParams.append('filter', JSON.stringify(q.filter))
+  if (q.sort) url.searchParams.append('sort', q.sort)
+  if (q.limit !== undefined) url.searchParams.append('limit', String(q.limit))
+  if (q.page !== undefined) url.searchParams.append('page', String(q.page))
+  return url.toString()
+}
+
+export async function directusList<T>(collection: string, q: DirectusQuery = {}): Promise<DirectusListResponse<T>> {
+  const res = await fetch(buildUrl(collection, q))
+  if (!res.ok) throw new Error(`Directus error ${res.status} on /items/${collection}`)
+  return (await res.json()) as DirectusListResponse<T>
+}
+
+export async function directusOne<T>(collection: string, q: DirectusQuery = {}): Promise<T | undefined> {
+  const { data } = await directusList<T>(collection, { ...q, limit: 1 })
+  return data[0]
+}
+
+export function assetUrl(fileId: string | null | undefined, key?: string): string {
+  if (!fileId) return ''
+  const url = new URL(`${DIRECTUS_URL}/assets/${fileId}`)
+  if (key) url.searchParams.append('key', key)
+  return url.toString()
+}
diff --git a/frontend/src/lib/env.ts b/frontend/src/lib/env.ts
new file mode 100644
index 0000000..f3b5bce
--- /dev/null
+++ b/frontend/src/lib/env.ts
@@ -0,0 +1,6 @@
+export const DIRECTUS_URL = import.meta.env.VITE_DIRECTUS_API_URL as string
+export const GLOBALS_ID = import.meta.env.VITE_GLOBALS_ID as string
+
+if (!DIRECTUS_URL) {
+  throw new Error('VITE_DIRECTUS_API_URL is not set')
+}
diff --git a/frontend/src/lib/queries.ts b/frontend/src/lib/queries.ts
new file mode 100644
index 0000000..5457a54
--- /dev/null
+++ b/frontend/src/lib/queries.ts
@@ -0,0 +1,118 @@
+import { queryOptions } from '@tanstack/react-query'
+import { directusList, directusOne } from './directus'
+import { GLOBALS_ID } from './env'
+import type { Category, Globals, Menu, MenuRaw, PageEntity, Vendor, VendorListItem } from './types'
+
+export const globalsQuery = queryOptions({
+  queryKey: ['globals'],
+  queryFn: async (): Promise<Globals> => {
+    const item = await directusOne<Globals>('globals', { fields: ['*'] })
+    if (!item) throw new Error('globals not found')
+    return item
+  },
+  staleTime: 5 * 60_000,
+})
+
+// globals is a singleton; if the ID ever changes, we could filter explicitly.
+export { GLOBALS_ID }
+
+export const menusQuery = queryOptions({
+  queryKey: ['menus'],
+  queryFn: async (): Promise<Menu[]> => {
+    const { data } = await directusList<MenuRaw>('menus', {
+      fields: [
+        '*',
+        'menus_menu_items.sort',
+        'menus_menu_items.menu_items_id.label',
+        'menus_menu_items.menu_items_id.url',
+        'menus_menu_items.menu_items_id.sort',
+      ],
+      limit: -1,
+    })
+    return data.map((m) => ({
+      id: m.id,
+      items: [...m.menus_menu_items].sort((a, b) => a.sort - b.sort).map((mm) => mm.menu_items_id),
+    }))
+  },
+  staleTime: 5 * 60_000,
+})
+
+export const categoriesQuery = queryOptions({
+  queryKey: ['categories', 'roots'],
+  queryFn: async (): Promise<Category[]> => {
+    const { data } = await directusList<Category>('categories', {
+      fields: ['slug', 'name', 'subcategories.slug', 'subcategories.name'],
+      sort: 'name',
+      limit: -1,
+      filter: { parent_id: { _null: true } },
+    })
+    return data
+  },
+  staleTime: 5 * 60_000,
+})
+
+export const pageBySlugQuery = (slug: string) =>
+  queryOptions({
+    queryKey: ['page', slug],
+    queryFn: async (): Promise<PageEntity | undefined> => {
+      return directusOne<PageEntity>('pages', {
+        fields: ['slug', 'title', 'content'],
+        filter: { slug: { _eq: slug } },
+      })
+    },
+  })
+
+export type VendorsQueryParams = {
+  page: number
+  perPage: number
+  search: string
+  category: string
+}
+
+export const vendorsListQuery = ({ page, perPage, search, category }: VendorsQueryParams) =>
+  queryOptions({
+    queryKey: ['vendors', { page, perPage, search, category }],
+    queryFn: async () => {
+      const filter =
+        search || category
+          ? {
+              _and: [
+                category ? { categories: { categories_id: { slug: { _eq: category } } } } : {},
+                search
+                  ? {
+                      _or: (['name', 'description', 'long_description', 'city'] as const).map((f) => ({
+                        [f]: { _contains: search },
+                      })),
+                    }
+                  : {},
+              ],
+            }
+          : undefined
+
+      return directusList<VendorListItem>('vendors', {
+        fields: ['*'],
+        limit: perPage,
+        page,
+        sort: 'name',
+        meta: ['filter_count'],
+        filter,
+      })
+    },
+    placeholderData: (prev) => prev,
+  })
+
+export const vendorBySlugQuery = (slug: string) =>
+  queryOptions({
+    queryKey: ['vendor', slug],
+    queryFn: async (): Promise<Vendor | undefined> => {
+      return directusOne<Vendor>('vendors', {
+        fields: [
+          '*',
+          'categories.categories_id.slug',
+          'categories.categories_id.name',
+          'categories.categories_id.parent_id',
+        ],
+        filter: { slug: { _eq: slug } },
+      })
+    },
+  })
diff --git a/frontend/src/lib/types.ts b/frontend/src/lib/types.ts
new file mode 100644
index 0000000..6d3c679
--- /dev/null
+++ b/frontend/src/lib/types.ts
@@ -0,0 +1,65 @@
+export type Globals = {
+  id: string
+  site_name: string
+  meta_title: string
+  meta_description: string
+  copyright: string
+}
+
+export type MenuItem = {
+  label: string
+  url: string | null
+  sort: number
+}
+
+export type MenuRaw = {
+  id: string
+  menus_menu_items: Array<{
+    sort: number
+    menu_items_id: MenuItem
+  }>
+}
+
+export type Menu = {
+  id: string
+  items: MenuItem[]
+}
+
+export type PageEntity = {
+  slug: string
+  title: string
+  content: string
+}
+
+export type Category = {
+  slug: string
+  name: string
+  parent_id: string | null
+  subcategories?: Category[]
+}
+
+export type VendorCategoryJoin = {
+  categories_id: Category
+}
+
+export type VendorListItem = {
+  id: string
+  slug: string
+  name: string
+  description: string | null
+  logo: string | null
+}
+
+export type Vendor = VendorListItem & {
+  long_description: string | null
+  address_line_1: string | null
+  address_line_2: string | null
+  city: string | null
+  state: string | null
+  country: string | null
+  website: string | null
+  facebook: string | null
+  linkedin: string | null
+  twitter: string | null
+  categories: VendorCategoryJoin[]
+}
diff --git a/frontend/src/main.tsx b/frontend/src/main.tsx
index fab1219..9d8d84b 100644
--- a/frontend/src/main.tsx
+++ b/frontend/src/main.tsx
@@ -1,10 +1,39 @@
 import { StrictMode } from 'react'
 import { createRoot } from 'react-dom/client'
-import App from './App'
+import { QueryClient, QueryClientProvider } from '@tanstack/react-query'
+import { RouterProvider, createRouter } from '@tanstack/react-router'
+import { HelmetProvider } from 'react-helmet-async'
+import { routeTree } from '@generated/tanstack-router/routeTree.gen'
 import './index.css'
 
+const queryClient = new QueryClient({
+  defaultOptions: {
+    queries: {
+      staleTime: 60_000,
+      refetchOnWindowFocus: false,
+    },
+  },
+})
+
+const router = createRouter({
+  routeTree,
+  context: { queryClient },
+  defaultPreload: 'intent',
+  defaultPreloadStaleTime: 0,
+})
+
+declare module '@tanstack/react-router' {
+  interface Register {
+    router: typeof router
+  }
+}
+
 createRoot(document.getElementById('root')!).render(
   <StrictMode>
-    <App />
+    <HelmetProvider>
+      <QueryClientProvider client={queryClient}>
+        <RouterProvider router={router} />
+      </QueryClientProvider>
+    </HelmetProvider>
   </StrictMode>,
 )
diff --git a/frontend/src/routes/__root.tsx b/frontend/src/routes/__root.tsx
new file mode 100644
index 0000000..8268e83
--- /dev/null
+++ b/frontend/src/routes/__root.tsx
@@ -0,0 +1,37 @@
+import { Outlet, createRootRouteWithContext } from '@tanstack/react-router'
+import type { QueryClient } from '@tanstack/react-query'
+import { lazy, Suspense } from 'react'
+import { globalsQuery, menusQuery } from '@/lib/queries'
+
+const TanStackRouterDevtools =
+  import.meta.env.PROD
+    ? () => null
+    : lazy(() =>
+        import('@tanstack/react-router-devtools').then((m) => ({ default: m.TanStackRouterDevtools })),
+      )
+
+const ReactQueryDevtools =
+  import.meta.env.PROD
+    ? () => null
+    : lazy(() =>
+        import('@tanstack/react-query-devtools').then((m) => ({ default: m.ReactQueryDevtools })),
+      )
+
+export const Route = createRootRouteWithContext<{ queryClient: QueryClient }>()({
+  loader: async ({ context: { queryClient } }) => {
+    await Promise.all([queryClient.ensureQueryData(globalsQuery), queryClient.ensureQueryData(menusQuery)])
+  },
+  component: RootComponent,
+})
+
+function RootComponent() {
+  return (
+    <>
+      <Outlet />
+      <Suspense>
+        <TanStackRouterDevtools />
+        <ReactQueryDevtools buttonPosition="bottom-left" />
+      </Suspense>
+    </>
+  )
+}
diff --git a/frontend/src/routes/index.tsx b/frontend/src/routes/index.tsx
new file mode 100644
index 0000000..9446c5b
--- /dev/null
+++ b/frontend/src/routes/index.tsx
@@ -0,0 +1,10 @@
+import { createFileRoute } from '@tanstack/react-router'
+
+export const Route = createFileRoute('/')({
+  component: () => (
+    <div className="p-8">
+      <h1 className="text-3xl font-bold">Home</h1>
+      <p className="text-muted-foreground">Routing placeholder — CMS page will render here.</p>
+    </div>
+  ),
+})
diff --git a/frontend/src/vite-env.d.ts b/frontend/src/vite-env.d.ts
new file mode 100644
index 0000000..d11b973
--- /dev/null
+++ b/frontend/src/vite-env.d.ts
@@ -0,0 +1,10 @@
+/// <reference types="vite/client" />
+
+interface ImportMetaEnv {
+  readonly VITE_DIRECTUS_API_URL: string
+  readonly VITE_GLOBALS_ID: string
+}
+
+interface ImportMeta {
+  readonly env: ImportMetaEnv
+}